Boost Visibility and Sales: SEO and PPC for Local Businesses

For ages, SEO and PPC have been considered separate entities, and many businesses have kept their departments siloed. Search engine optimization (SEO) helps increase organic traffic from search engines. Pay-per-click (PPC) is used to generate leads through paid ads. However, both strategies have the same goal, which is to increase sales and capture more leads.…

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Effective CTA Techniques Every Local Business Should Use

What’s the one thing standing between your website visitor and a booking? It’s your call to action (CTA). If it’s not clear, visible, or compelling, you’re leaving money on the table.  Whether you’re a plumbing company, provide HVAC services, or have a law firm, your CTA is the signpost that tells people what to do…

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The Ultimate Local SEO Checklist for Small Business Owners

More than 46% of all searches have local intent. Hence, any local firms that want to prosper in the digital-first world need to prioritize their online visibility. Whether you have a law firm, a local plumbing company, or a family-owned home improvement store, showing up on SERP (Search Engine Result Page) can take your business…

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Small Business SEO: Why It’s Essential for Local Success

why-local-businesses-need-seo

When you search “best salon near me,” – the results don’t show you the best salon in America. But, it shows you local-owned salons in your region. That’s the power of local SEO. Research by Bright Local shows that 81% of consumers turn to Google to look for local businesses. With the rise in map-based…

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