Deciding where to invest your dollars can be very daunting. Also, it is something you should never take lightly – especially if you are a small business owner. Well, as a small business owner – you are tight on timeline, resources, and budget. But you know you need to attract the right customers and retain the new ones – but how?

Email Marketing is the best choice for small businesses. Did you know it has the highest ROI of all forms of marketing? It averages about $36 in return for every $1 spent. But remember – ROI is not the only thing why email marketing is the best – it gives you a superpower to reach your target customers by giving them access to their inboxes. 

But to understand if email marketing is right for you – you have to know what benefits it can offer to your small business. So, in this blog, we have outlined six such benefits. 

6 Benefits Of Email Marketing For Small Business

Here are some major benefits that provides for your small business – 

1. It Helps You Create Personalized Content

Nobody wants to read an email that seems like it has been written to the masses. A personal touch is all you need to attract and retain your subscribers and customers. You can list your customers in different segments based on their preferences. 

Also, you can address them personally by 

  • Adding their name on your subject line
  • Addressing them as first-person
  • Greeting them with their first name
  • Adding cool images that they love

Moreover, create a permission-based email list where your users can choose to opt-in to your mailing list. It ensures that the customer knows what emails they’re signing up for. Also, it will help you understand their preference, which will help you personalize the content as per their choice. 

2. It Increases Brand Recognition And Credibility

If you are worrying about how you can boost your brand recognition on a budget – try email marketing. You can brand your emails. However, brand recognition goes beyond just adding brand fonts, colors, etc. Once you start sending out emails – they will begin to recognize your brand with the tone of writing emails. 

As a small business, it can help you build credibility. All you need to do is – deliver quality and consistent content. Hence, you can have good authority over the industry and can have the benefit of being an expert in the field. 

Your brand will get more credibility and recognition when more people will communicate and engage with it. When they derive the benefits you have added to it, your authority will increase. 

3. It Improves Your Sales Count

As per Statista – 79% of millennials and 57% of Gen Z members like being contacted via email. Also, 60% of them say they’ve made a purchase after they opened an email they received – this boosts your sales.

These people are mostly active on their cell phones and tablets, which makes it easier for them to access their emails. If they receive well-timed offers, it means if you add urgency, generous deals, or free shipping, they are most likely to convert subscribers into consumers. 

Also, a well-optimized email marketing strategy is the best way to upsell current customers and re-engage customers who haven’t made a purchase or visited your website in a while. 

4. It Saves Your Time And Money

As a small business owner, your primary goal is to reach a vast number of audiences and within budget. Email marketing does that for you. You can save time and money. You cannot go all bizarre with advertising like some brands do during the Super Bowl due to budget and time constraints. 

But lucky you – most plans start very low. This gives you an advantage of starting out your email campaign without hesitation. It will help you scale your email list and grow your company. 

It will also save you time, as all you need to do is put your email marketing on autopilot with automation. Don’t worry – it won’t cost you a fortune, and yet you can stay relevant and targeted towards your subscribers on an individual level. 

5. It Increases Traffic To Your Website

Emails are a great way to redirect your customers to your website. You can include relevant links to your website for blogs or services. You can also use email campaigns to get your audience to engage with other great content available on your website. 

You can add an offer and add a link to your website – this will attract your customers, driving them to your website. It is also advisable to appear polite and send emails occasionally – rather than bombarding them with emails. They are obviously going to unsubscribe!

Also, go easy on CTAs. It helps encourage your audience to take the necessary actions. 

6. It Strengthens Relationships With Your Customers

If you want to build strong relationships with your customers, then you cannot miss out on email marketing. Emails give you the ability to stay on top of your mind – also, you can keep your audience engaged, even when they are busy. 

Through emails, you can provide them with whatever they want – that is also within budget and consistent. When you make your audience’s life easier – they will come to YOU for a solution. Do you know even a small ‘Happy Birthday Gift Coupon” can also give them reasons to trust you? 

Eventually, they will start looking for solutions, tips, or information from your business, thinking of you as their first choice. 

Bonus Tip: 

No matter if you are a small business owner – an email campaign can never let you down. All you need is a good strategy and some tools like Mailchimp, MailerLite, Hubspot, Aweber, Klaviyo, etc. 

Once you have all the tools with you – all you need to do is get creative with your ideas and content to grab your audience’s attention. Also, limit the number of emails you send in a day. Moreover, add value – the more value you add to content, the more you’ll gain an audience or subscribers. Furthermore, keep your email short and precise – don’t write lengthy paragraphs. 

The last but most important thing is not to get too fussy with the sales pitch. This means – you don’t have to get too hard and focused on selling. Rather than tell your audience the benefits of your product or service – they will automatically get attracted toward your brand.

Takeaway

There are several benefits of email marketing for small businesses. As you are new to the industry, it is important to connect with your audience and communicate with them regularly and consistently – does that for you. They meet the expectation and create a strong relationship between you and your audience. 

With email marketing, you can out-do marketing goals, establish your credibility in the industry, and increase your revenue. You can do all these within your budget. 

A small tip – Never opt for a “NO REPLY” email. Always encourage your audience to reply to your email. Ask them to revert if they have queries. 

Don’t Stress On Email Marketing Campaign! Let Velocity Media Lab Handle Your Worries. 

Does email marketing seem like too much work amidst your busy schedule? Contact Velocity Media Lab to handle your worries while you can sit and focus on other aspects of your business. 

In addition to email marketing, we offer digital marketing services, social media marketing, content marketing, etc. 

Stop thinking and get started to connect with your audience with our email marketing services in Sacramento! Call us to schedule an appointment. 

Posted in Blog, Email Marketing, SEO